The Benefits of Social Promotion
What are the pros and cons of social promotion, or the benefits of marketing and advertising on social networking sites as compared to other methods of promotion such as SEO, pay per click advertising, or email marketing?
I go into the benefits and drawbacks of social promotion in detail in the linked article on Factoidz, but here are a few pros and cons:
Pros of Social Marketing
It's free to build up your followers and friends lists on sites like Twitter and Facebook.
Your potential viewership will constantly be increasing as you build your social "list".
You can reach people who would not have been searching for your service or product until it appeared in their news feeds.
Cons of Social Marketing
It takes a long time to build up friends and followers, even with the help of a site like Twiends.
Your potential readers will not likely click on the same link twice, so you have to offer new content.
Your shared links have to have a widespread appeal, or people won't click on them.
Check out this book from Amazon about social marketing, written by a proffessor of international marketing.